Online reputation protection

WhatsApp, SMS and Email templates to ask satisfied customers for reviews without being pushy

The best defense against fake reviews is having many real reviews. Here are ready templates to ask for them by WhatsApp, SMS and email without being pushy.

Guide contentsWhy ask for reviewsWhen to askWhatsApp templatesSMS templatesEmail templatesBest practices and mistakes

Review volume and velocity matter: a business with 200 real reviews absorbs a fake review much better than one with 15. Asking satisfied customers for reviews is the most profitable strategy and 100% legal when done right.

p. Why ask for reviews

  • Dilutes the weight of fake reviews (one fake among 200 weighs little)
  • Improves your Google Local Pack position
  • Builds social proof that converts before the first call
  • Gives you real feedback to improve your service

c. When to ask

  • At peak satisfaction: right after the service, delivery or onboarding
  • Not while the customer is mid-process or upset (wait until the issue is resolved)
  • A few days later by email/SMS as a gentle reminder
  • Never to unsatisfied customers with unresolved issues: invite them to resolve first

w. WhatsApp templates

WhatsApp — post-serviceHi [Name] 👋, how did everything go with [service]? We would love for you to share your experience. It takes less than 1 minute: [LINK]. Thanks for helping us improve!
WhatsApp — with physical QRThanks for trusting [business], [Name]. If you enjoyed it, scan the QR on the table/receipt or use this link to leave us your review: [LINK]. One minute and you help us a lot!

s. SMS templates

SMS — reminder[Business]: how would you rate your experience? Share your opinion in 30 seconds: [LINK]

e. Email templates

Email — post-serviceSubject: Your opinion helps us improve Hi [Name]: Thanks for trusting [business]. Your opinion is very valuable to us and to other customers who are deciding. If your experience was positive, we would appreciate you leaving a review here (takes 1 minute): [LINK] If something was not up to standard, write to us first at [email]: we will fix it before you tell it publicly. Best regards, [Team]

b. Best practices and mistakes

  • Use a direct link to the Google review form (not the general profile) and, if possible, a QR — generate yours free with our link and QR tool
  • Only ask satisfied customers, without pressure
  • DO NOT offer discounts or gifts in exchange for reviews: that is incentivization, banned by Google
  • DO NOT ask for "a five-star review": ask for "an honest review of your experience"
  • DO NOT use customer lists without consent (GDPR): use channels where you already have a commercial relationship
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